Resume

Experience

1. February 2023 – July 2024

   Senior Copywriter, TSIA

   • Wrote, edited and finalized all internal- and external-facing marketing and UX/UI copy for all marketing channels, including page copy for TSIA’s updated lead-generative site, email, digital ad campaigns, user personas, and virtual and live event promotional materials
   • Worked with key stakeholders within numerous cross-functional teams to translate complex industry concepts and technical information into compelling, strategy-driven messaging designed to resonate with technical and non-technical audiences alike
   • Responsible for the storytelling strategy within all marketing promotional copy, regularly interviewing internal thought leaders and subject matter experts including TSIA’s in-house research, analysis and data journalism teams to ensure consistency, quality, and clarity
   • Reviewed and edited all social media and PR bylines for tone, voice, verbiage, mechanics and more to ensure total brand consistency
   • Mentored junior team members throughout the organization on copywriting best practices for all marketing channels to drive continual improvement of TSIA’s content creation processes
   • Owned, edited and evolved TSIA’s Copy and Style Guide, updating regularly to include up-to-date brand voice and tone direction, best practices by channel, and approved verbiage while incorporating both AP and CMS styles

   Special projects and achievements

   • Researched, authored and edited a comprehensive in-house generative AI querying guide to better improve TSIA’s AI integration into workflows and processes
   • Created an updated brand voice guide to better align the TSIA brand with the company’s goals and formally presented it to TSIA Senior Leadership
   • Developed a formal, researched guide on how to tailor marketing copy for maximal impact across TSIA’s different audience personas
   • Awarded “Marketing Superstar” award, Fiscal Year 2024

2. November 2021 – November 2022

   Senior Copywriter, Flyhomes

   • Wrote, edited and approved all marketing and UX/UI copy across all channels, including print and digital campaigns, user flows, client portal copy, videos, event promotional, billboards and more
   • Edited all organic and paid social media copy and blogs for tone, voice, verbiage, mechanics and more to ensure total brand consistency
   • Regularly interfaced with Flyhomes’ in-house legal team to ensure all outgoing communications are written in accordance with the real estate market’s regulatory compliance standards
   • Created and oversaw Flyhomes’ Copy Style Guide for inclusion of brand voice and tone direction, best practices by channel, and approved terminology

3. May 2021 – November 2021

   Senior Copywriter & Brand Storyteller, Funding Circle US

   • Wrote, edited and finalized all internal and customer-facing communications, including email campaigns, blogs, landing pages, direct mail and more
   • Authored, oversaw and executed a full redesign of a brand new website experience for the Funding Circle brand
   • Within the first month of employment, pitched, produced and executed a multi-video series highlighting satisfied customers and their experience working with Funding Circle
   • Implemented a creative brief system to better manage internal workflow and time management with regards to interdepartmental creative requests

4. August 2019 – May 2021

   Senior Copywriter, DHI Group, Inc.

   • Wrote and edited all promotional copy for B2B and B2C audiences across two brands, including websites, ebooks, brand media kits, social media campaigns, resource centers, video scripts, thought leadership and more
   • Partnered closely with the UX/UI Development and Product teams to develop, refine and test all language used on company websites, native apps, chatbots, landing pages and more
   • Supervised the development, implementation and consistency of an updated house style and brand voice for use across all channels and audiences
   • Collaborated with graphic designers to pitch and create numerous assets and digital marketing collateral to support all promotional and lead-generative initiatives across Marketing, Sales and Product teams
   • Designed and executed cross-channel communications strategies to maximize brand impact and generate marketing-qualified leads on an ongoing basis
   • Coordinated with Project Managers to establish timelines to ensure consistent asset creation, iteration and delivery within proscribed project deadlines

5. August 2012 – June 2019

   Copywriter, Macy's, Inc.

   • Drafted comprehensive brand content for email, homepage, app-based, SMS and direct mail advertisements across all departments under the Macy's brand umbrella
   • Created and implemented new company-wide copy format for fine jewelry
   • Led interdepartmental committee to streamline and optimize ad development process resulting in shortened turnaround time and increased creative productivity